The relationship between a gallery and an artist is frequently defined by established and stipulated expectations. These stipulated boundaries are there to ensure a fair and transparent environment, to protect each party’s interests and uphold ethical practices. From that perspective, an artist circumventing a gallery by selling directly to a client living within that boundary could be a breach of contract. 

Art galleries offer a number of exciting opportunities to artists, from visibility to promotion, credibility and access to collectors. Many articles share tips on what to do to get your foot in the door of a gallery. Here I focus on five things you should consider avoiding if your wish is to get gallery representation. These tips are based on my personal experience as a gallerist yet, based on my conversations with other gallery owners, they seem to resonate with many.