pareidolia & anthropomorphism. littleswimminmachine | nov 8-29, 2025

The Imperfecta gallery is proud to present "Pareidolia and Anthropomorphism," an art doll exhibit featuring UK-based artist LittleSwimminMachine (Francesca Loi).
This artshow was originally inspired by the artist's fascination with the concept of Pareidolia: the human tendency to perceive faces in nature's random patterns (even when none actually exist). Such a fascination led her to an exploration of the anthropomorphic - the attribution of human form and character to non-human entities - with the ultimate goal of blurring the boundary between reality and imagination.
Loi has once again chosen to work with multiple materials, blending diverse textures, styles, and human features as a means of merging the "typical" with the strange. In doing this, she hopes to have conjured up stirrings of unease.
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Watch this video where artist Francesca Loi shares what inspired this show and her approach to her artdolls:
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The show, part of Fall Of Freedom, asks viewers to consider the potentials of pareidolia and anthropomorphism in our society:
what would happen if we were to collectively find humanity in all that surrounds us?
The show debuts at the Imperfecta Gallery on November 8 with an opening reception between 5 and 7pm and runs through November 29.
About the artist
Francesca Loi (LittleSwimminMachine) is a London-based doll maker passionate about upcycling and the beauty of imperfections found in vintage textiles and found artefacts. She creates one-of-a-kind mixed media art dolls that are highly prized among artdoll collectors worldwide.​
pareidolia & anthropomorphism. explore the collection






























